The Annual Export & License Awards Night

The Export and License conference culminates in the Awards Night. A magical evening filled with delicious food, Carlsberg’s best brews and spectacular entertainment – this year to be hosted in a breathtaking, historical setting that will be revealed upon arrival! We look forward to celebrating the dedication, passion, and hard work of our partners across eight categories. Get ready for a night of glamour, celebration, and well-earned recognition!

Read below on how to nominate your market. Submission deadline is 2 April 2025.

Explore the Award categories

Below are the 8 award categories. Partners can nominate themselves for 6 of the categories, while the CE&L management will nominate for Brew of the Year and Partner of the Year.

Click on an award category to learn more about the nomination requirements.

  • Nomination Overview
    Showcase the new launch (brand, line-extension, pack format, or channel) designed to deliver strong and sustainable net-revenue growth. This launch will contribute to both volume and/or value market share growth in the market.

    Success Criteria
    Reach/exceed targeted volume/value market share.   

    Relevant Brands
    All CE&L brands.

  • Nomination Overview
    Scale a premium brand with strong and sustainable net-revenue growth at above-average GPaL margins, contributing to both value and/or volume share growth in the premium beer market.

    Success Criteria
    Reach/exceed targeted volume/value market share. 

    Relevant Brands
    All premium positioned CE&L brands.

  • Nomination Overview
    Launch / drive sustainable net-revenue growth to a Beyond Beer category brand, contributing to premiumization and showcasing a strong portfolio approach.

    Success Criteria
    Reach/exceed targeted volume/value market share.

    Relevant Brands
    Somersby or Garage.

  • Nomination Overview
    Ensure long-term net-revenue growth and market impact of the core brand by driving scale through strong and sustainable volume growth and brand equity building.

    Success Criteria
    Reach/exceed targeted volume/value market share. 

    Relevant Brands
    Carlsberg, Tuborg, or other core brands.

  • Nomination Overview
    Drive sustainable net-revenue growth for the AFB brand, contributing to portfolio premiumization and demonstrating a strong portfolio approach.

    Success Criteria
    Reach/exceed targeted volume/value market share. 

    Relevant Brands
    All 0% ABV brands.

  • Nomination Overview
    Showcase outstanding planning and implementation of a marketing campaign or sales execution, resulting in breakthrough results for a brand. Through multi-functional teamwork and partnership with the customer, create a fantastic shopper experience.

    Success Criteria
    Strong execution in trade and across media channels. Volume growth, market share growth, or an uplift in brand health metrics can also support.

    Relevant Brands
    All CE&L brands.

  • Dedicated to our license partners, the Brew of the Year award recognizes the partner whose beer consistently excels in sensory testing. This award celebrates exceptional craftsmanship, dedication to brewing excellence, and a commitment to delivering top-quality liquid.

    (No partner nomination required).

  • Nominated by our management team, the Partner of the Year award honors a standout partner demonstrating exceptional commitment to our brands, excellent sales performance, and setting the standard for strong partnership and collaboration.

    (No partner nomination required).

Should you have any questions, or require further clarification, do not hesitate to reach out to Kristoffer Frank at kristoffer.frank@carlsberg.com

How to nominate your market

  1. Download the Awards Nomination Template here

  2. Review the 6 categories you can nominate your market for, familiarizing yourself with the overview, success criteria and relevant brands.

  3. Arrange a call with your Carlsberg Regional Manager to discuss which category is relevant for nominating your market.

  4. Prepare high-resolution photos and/or videos to support your entry.

  5. Complete the relevant nomination template along with the high-resolution supporting material, and submit it to Kristoffer Frank (kristoffer.frank@carlsberg.com) latest by 2 April 2025.

Important Details

  • We are asking for proven success cases from 2024, any submissions should have been realized in market before the end of 2024.

  • You are welcome to nominate your market for more than one category.

  • Provide high-resolution images and/or videos in addition to the nomination template to support your entry. Our agency will use this material to create nomination videos on your behalf to be presented during Awards Night.

We look greatly forward to receiving your nomination and celebrating your successes during Awards Night!

We look forward to welcoming you to Copenhagen
for an engaging and rewarding experience!